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Naturist Legacy's membership growth

Gradual membership growth contributed to Naturist Legacy's early success.

Our Web presence has been very productive in netting valuable contacts from interested people, and we have been successful in converting those contacts into new members at a rate in keeping with our gradual growth strategy.... Our brief history has already taught us that our current membership numbers, if maintained, are sufficient to sustain us now and likely in the longer term. Membership growth is nevertheless essential because we must plan for the inevitable attrition that will occur as we all grow older.... A modest growth rate of about ten percent per year is our current target.

These excerpts are from the "Naturist Legacy Inc. Business Fundamentals Guide" (PDF). It was written by the Naturist Legacy Inc. board and published in 2013.

By The Numbers: Membership

Growth percentages based on net member increase.

2010
End of year: 53 members (starting point)

2011
Start of year: 53 members
End of year: 67 members
Net increase: 14 members
Percent increase: 26.41% (14 / 53 * 100 = 26.41%)
See the calculation

2012
Start of year: 67 members
End of year: 73 members
Net increase: 6 members
Percent increase: 8.95% (6 / 67 * 100 = 8.95%)
See the calculation

2013
Start of year: 73 members
End of year: 79 members
Net increase: 6 members
Percent increase: 8.21% (6 / 73 * 100 = 8.21%)
See the calculation

2014
Start of year: 79 members
End of year: 87 members
Net increase: 8 members
Percent increase: 10.12% (8 / 79 * 100 = 10.12%)
See the calculation

2015
Start of year: 87 members
End of year: 97 members
Net increase: 10 members
Percent increase: 11.49% (10 / 87 * 100 = 11.49%)
See the calculation

SOURCES:

01. Chart shown to members at their 2014 AGM (PDF)
End of year member counts for 2010, 2011, 2012, 2013 and 2014

02. NLI BARE FACTS for October 21, 2015
End of year member count for 2015

By The Numbers: Joining

A sample year showing how people joined Naturist Legacy.

2011
74 parties (singles or couples) made membership inquiries in 2011.
Of those, 8 singles and 12 couples visited Naturist Legacy Park.
Of those, 2 singles and 5 couples joined Naturist Legacy.

SOURCE:

01. Slide shown to members at their 2011 AGM (PDF)

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